The time has finally come.
Berkshire Hathaway HomeServices KoenigRubloff Realty Group has shortened its name.
We’ve all been waiting for this moment—when we no longer have to spend an eternity typing it out.
On December 4th, executives made the decision to change the company’s name, and in January 2020, Berkshire Hathaway HomeServices Koenig Rubloff Realty Group will officially become Berkshire Hathaway HomeServices Chicago.
This means we have dropped a whopping 5-syllables from their original 16-syllable name.
Gone are the days of fumbling over the spelling of KoenigRubloff and forgetting a word somewhere in the middle of the name.
Now, life is a little bit simpler.
And we can thank the agents and clients who voiced their opinions on this excessively long name.
Agents and clients have noted that since the prominent real estate brokerages Prudential Rubloff Properties and Koenig & Strey merged with Berkshire Hathaway HomeServices in 2014, everyone has been referring to the realty group as simply Berkshire Hathaway instead of its full name.
Berkshire Hathaway HomeServices on its own is a real estate juggernaut in the USA that’s owned by the second wealthiest person in the country—Warren Buffet. It’s prominence in the real estate industry has given it a good reputation with reliability at its foundation.
It’s hard to find someone who doesn’t at least recognize the name Berkshire Hathaway.
For this reason, the brokerage has chosen to drop KoenigRubloff Realty Group and replace it with Chicago, even though Koenig and Rubloff are well-known names in the Chicago area.
History of KoenigRubloff in Chicago
You can imagine that Berkshire Hathaway HomeServices KoenigRubloff Realty Group didn’t always have such a long name. But merger after merger somehow brought it to this 16-syllable monstrocity.
The Rubloff portion of the name came from Arthur Rubloff who, in 1930, established a successful real estate business in the Chicago area.
Rubloff is the person to thank for some of Chicago’s most beautiful buildings, such as the Brunswick Building, the Evergreen Plaza Shopping Center, and the Carl Sandburg Village.
By the end of his life in 1986, Arthur Rubloff had made hundreds of real estate deals in Chicago, leaving his business as an extremely prosperous one.
His company grew rapidly in the 1970s and 80s, expanding beyond the Chicago area to 12 other metropolitan areas, like Los Angeles, San Francisco, and Dallas, among others.
In 2009, the company was acquired by Prudential Rubloff Properties.
Simultaneously, Prudential Rubloff Properties’s competitor in Chicago, Koenig & Strey, was taking the real estate industry by storm in the 1960s. And soon enough, the name Koenig became as well-known as Rubloff in the Chicago real estate business.
By 2014, the two real estate enterprises held the second largest market share in Chicago, with a combined sales volume of $5.2 billion.
Berkshire Hathaway HomeServices saw these companies as extremely prosperous and in 2014 merged with them to create the enterprise that has come to be known as the longest name in real estate.
The Berkshire Hathaway Difference
Berkshire Hathaway HomeServices is known across America as one of the most reliable real estate brokerages available.
It’s common knowledge that when you work with an agent from this nationally-recognized brand, you’re sure to get exceptional service.
This is the Berkshire Hathaway difference.
The company prides itself on its agents who provide customer service that goes above and beyond what’s expected.
Real estate agents across the country choose to work under the Berkshire Hathaway HomeServices banner because of their amazing programs that help agents grow in their careers, beyond anything that they could have ever dreamed.
Every agent who joins Berkshire Hathaway HomeServices Chicago goes through a mentorship program where they can learn the ropes of the business from seasoned, local professionals.
Agents also have access to the latest technology and marketing strategies so they can succeed in all things real estate.
If you’re looking for a home in Chicago, choose an agent from Berkshire Hathaway HomeServices, like Terri McAuley. Terri knows Chicago real estate unlike anyone else, so you know you’re getting the best of the best when you work with her!
By: Terri McAuleyChicago Condos for Sale
“Chicago’s Luxury Condo Specialist”